The Most Sensational Toy In America!




"The Most Sensational Toy In America!" That's a hard one to live up to for any toy. There's no doubt that the makers of the ad above which spanned many years and price points and sizes (as it costs more it seems to fluctuate in size too, just like the comic books it was advertised in) wanted to convince kids they were getting their very own "Jet Rocket Space Ship". But at three bucks or five, it's hard to think that even kids imagined this thing was going to fly.


Here's what showed up. Pretty impressive actually given what some of those vintage comic book ads promised. That a hefty bit of cardboard there and if assembled properly actually looks sort of like the ship in the ads. 

BACKYARD SPACE SHIP | Modern Mechanix

So while I doubt any kid actually thought they were going to be able to fly to the Moon in this thing, there' s little doubt in my mind that this lovely toy enabled them to imagine flying there all too vividly. That's a pretty sensational toy at that.


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Comments

  1. McSCOTTYApril 9, 2020 at 8:59 AM

    I was always fascinated by these US adverts for toys as they look great so it was good to see what one of them actual looked like. My favourite add was for the 100s of Roman soldiers (with that lovely Russ Heath illo) .

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